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News > Press > Wildfire "Behind The Scenes" on October Episode of Extreme Makeover: Home Edition

WILDFIRE "BEHIND THE SCENES" ON OCTOBER EPISODE OF EXTREME MAKEOVER: HOME EDITION


EMHO Los Angeles - September 29, 2006 - Wildfire, Inc., known for providing black light effects for the entertainment industry since 1989, announced their involvement in the Bliven Family Episode of Extreme Makeover: Home Edition, which aired Sunday, October 15.

The Bliven family of Minot, North Dakota are the recipients of this episode’s "extreme makeover," earning the privilege for their struggle in making life easier for the eldest son, Aaron, who has cerebral palsy.

Nancy Hadley, one of the show’s artists, created a Pirates of the Caribbean theme for the younger son’s room, painting a mural to resemble the deck of the Black Pearl—complete with pirates and all. There’s even a "steering deck" built into the room. But when you turn on Wildfire’s EffectsMaster™ black light fixtures, which are recessed into the ceiling and controllable with a standard light switch, the pirates on the wall become spooky skeletons, “ghost” foot prints appear on the floor, handprints appear on the stair railing of the steering deck, and the entire room glows with an eerie blue. Hadley used Wildfire UV Luminescent Paint to create two of Wildfire’s hallmark effects: the dual image, and the invisible image.

Although the effect didn’t air, photos can be seen on the show’s website at http://abc.go.com/primetime/xtremehome.
                
John Berardi, vice president of Wildfire, commented, “We’re obviously disappointed that they didn’t show the effect on the air. But when it comes down to it, the show is really about the family, not about all the little details of the new house. We wish the Bliven family all the best.”       

The EffectsMaster™ Series, which was used in the pirate room, is a fluorescent black light fixture that features high-output electronic ballasting and polished reflectors that provide 200% more output than standard fluorescent fixtures of equivalent size. This is one of the secrets behind creating a really bright glow effect—another hallmark of the “Wildfire Effect.”

Also featured is Wildfire’s UV Luminescent Paint. Wildfire’s paint line is created with super-saturated pigment formulations that make the painting seem to come alive under black light—adding to the already spooky effect.
Wildfire has a list of credits in the thousands, having provided materials and creative guidance for other recent television shows such as CSI, 24, The Cell, House, For Love or Money, and Without a Trace. In addition to TV shows, Wildfire creates immersive UV effects featuring day-night transitions, invisible images, dual images, and 3D effects for films, live shows, casinos, night clubs, entertainment centers, theme parks, bowling centers, and themed architectural environments around the world.
                
Wildfire donated two four-foot and two two-foot Basic EffectsMaster™ fixtures to the Bliven family. More information on Wildfire’s black light fixtures and materials can be found on their website at www.wildfirefx.com.
                
Extreme Makeover: Home Edition airs every Sunday at 8/9 pm CST on ABC.

For additional information on Wildfire, contact Aaron Stanley at (310) 755-6780 ext. 104.



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