News > Press > Wildfire Inc. Spreads UV Effects at 2008 LDI Trade Show

Wildfire Inc. Spreads UV Effects
at 2008 LDI Trade Show

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TORRANCE, Calif. USA, Nov. 18, 2008 -- Wildfire Inc. Lighting and Visual Effects, the industry leader in UV (aka ultraviolet or "black light") effects, fixtures and products, participated successfully at the annual LDI trade show for the lighting community, held in Las Vegas Oct. 20-26, launching a new line of UV paints and showcasing existing products that help create special effects for theatre, entertainment and special events.

Wildfire's new line of UV Laser Paint is designed specifically to work with BlissLight's new UV405 Blacklight Starfield Projector. The projector emits a field of lasers at 405nm (nanometers), which react to the UV-sensitive Laser Paint, creating a glowing star field effect. All the colors of the spectrum are possible-even a true white, which hasn't been achieved with other UV paints. Wildfire Laser Paint will be available for purchase beginning in December 2008, directly from Wildfire and through selected distributors including Rose Brand.

A popular use of Wildfire products is the dual image backdrop - a painted scene that shows one image in regular light and another in black light. The effect is produced by painting the latter scene with Wildfire's special luminescent paints that become visible under UV light. Wildfire demonstrated the effect at its LDI exhibit booth with a dual image painting by Creative Director Kent Mathieu. It can be viewed in the dual image slideshow on the Wildfire website.

Wildfire provided a special luminescent water dye that added a UV glow to the award winning Aqua Visual FX water curtain displayed at LDI by Pyrotek Special Effects. Aqua Visual FX uses waterscreen technology to create a "waterfall billboard" with the ability to exhibit custom-animated graphics, shapes and text images.

In a straightforward demonstration of how UV effects can be applied for marketing purposes, a Wildfire rep walked around the show passing out cards with hidden UV messages that became visible under Wildfire's booth lights. Visitors who followed their curiosity to the booth were rewarded with prizes.

A brief behind-the-scenes video of Wildfire at LDI 2008 will be available for viewing from the Wildfire website at www.wildfirefx.com.

Picture at top: The Wildfire booth at LDI 2008. Photo: Wildfire Inc.

Founded in 1989, Wildfire, Inc. has been the market leader in the UV effects industry from its inception. Manufacturing the lights, lamps and both visible and invisible fluorescent paints, the company's philosophy has always been that what they are really providing is an effect. Wildfire's commitment to a specialized market has placed Wildfire effects and products at top amusement parks around the world, on concert tours utilizing dual image backdrops, in family entertainment centers and theatrical productions - anywhere that an operator, designer or producer seeks to create a magical shift in the guest environment. Visit www.wildfirefx.com.

Contact:
Jonathan Weisgal, V.P., Sales & Marketing, Wildfire 310-755-6780 ext. 104

Wildfire Inc. Lighting & Visual Effects - Ignite Your Imagination
2908 Oregon Court, Suite G-1, Torrance, CA 90503 USA
1-800-937-8065

 
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