News > Press > Wildfire Inc. Enters into Exclusive Sales & Development Agreement with Modern Masters

Wildfire Inc. Enters into Exclusive Sales & Development Agreement with Modern Masters

TORRANCE, Calif. USA, 23 March 2009 - Wildfire, Inc., the industry leader in UV (aka ultraviolet or "black light") effects, fixtures and products, announced an exclusive sales and product development agreement with Modern Masters, a leader in the decorative paint market and subsidiary of Rust-Oleum.

Effective immediately, Modern Masters will take charge of all wholesale sales and distribution of Wildfire brand paint products. The arrangement enables Wildfire and Modern Masters to combine their resources to roll out new Wildfire products, improve existing products and increase their availability to customers. Wildfire will announce two new product lines within the next few months.

"We are very pleased to announce this agreement with Modern Masters," said Wildfire president John Berardi. "We have partnered with Modern Masters in a variety of ways over the past 18 years. We take this next step knowing that Modern Masters understands our markets as well as our paint products. Modern Masters has the foundation and global resources of its well-known parent company, yet is still run by the family that originally founded it, which allows them to provide the same high-quality, attentive and efficient customer service that Wildfire customers know and expect from us."

"Modern Masters is totally committed to the amusement park and themed entertainment communities," exclaimed Jim Rogers, vice president of Modern Masters. "Wildfire paints are a perfect compliment to our existing product lines, including Modern Masters Theme Paint. We look forward to working with Wildfire on developing more innovative and exciting products for these industries."

The Wildfire team at Modern Masters includes Russell Brasher, Global Sales Manager; Neil Cody, North Eastern Regional Manager; Diana Sartor, Western Regional Manager; Mark Mattei, Mid South Regional Manager; Scott Hutchinson, Southern Regional Sales Manager; Blanca Lopez, Customer Service Supervisor; Sulie Soto, Customer Service Representative; Joe Saenz, Technical Support/Studio Manager; and Joe Saenz, Technical Support/Studio Manager.

Photo (above): John Berardi, president, Wildfire Inc. shakes hands with Jim Rogers, vice president, Modern Masters.

About Wildfire Inc.
Founded in 1989, Wildfire, Inc. has been the market leader in the UV effects industry from its inception. Manufacturing the lights, lamps and both visible and invisible fluorescent paints, the company's philosophy has always been that what they are really providing is an effect. Wildfire's commitment to a specialized market has placed Wildfire effects and products at top amusement parks around the world, on concert tours utilizing dual image backdrops, in family entertainment centers and theatrical productions - anywhere that an operator, designer or producer seeks to create a magical shift in the guest environment.

Jonathan Weisgal, V.P., Sales & Marketing, Wildfire 310-755-6780 ext. 104

Wildfire Inc. Lighting & Visual Effects - Ignite Your Imagination
2908 Oregon Court, Suite G-1, Torrance, CA 90503 USA

About Modern Masters
Modern Masters is a wholly owned subsidiary of Rust-Oleum, one of the most recognizable brands in the United States. Modern Masters has been in business for over 40 years and is the leader in the decorative paint market, with such brands as Theme Paint, Metallic Paint Collection, Venetian Plaster, Metal Effects, ShimmerStone, Texture Effects and SkimStone. Visit

Greg Sargema, 818-683-0201, ext. 107

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