About Us > Leadership

Leadership

Laurence Friedman, Chairman & Founder

These are exciting times at Wildfire. Since founding the company in 1989, our goal has and will always be to supply the entertainment community with the highest quality black light products and services available. We have and will always be on the cutting edge of the UV entertainment lighting market.

With the applications growing daily for the Wildfire effect, we are committed to understanding your needs in your industry as it pertains to our product.

Whether it is introducing you to ground breaking technology, creative innovations or just replacing a lamp, we are committed to being your most dependable partner, a partnership that will last into the future.

Sincerely,

Laurence Friedman
Chairman & Founder

 

John Berardi, President/CEO

At Wildfire, our business is driven by our passion for creating the best black light effect possible and a simple philosophy – our best customer is an informed customer.

With this website, you will be able to maximize our Wildfire effect for all of your applications. Along with our new resource manual and catalog - The Wildfire Report and The Blacklight Blaze, our quarterly newsletter, we aim to create an ongoing dialogue with you that will enable us to meet your creative needs and ensure that you achieve the maximum use of the Wildfire Effect.

The Blacklight Blaze is the only newsletter devoted to the world of UV effects. Each issue contains information about new products, tips by our technical experts and recent successful applications using Wildfire products. We urge you to submit questions and ideas that will be addressed in future issues.

Through these publications, we look forward to continually providing you with Illustrations of innovative applications and increasing your knowledge and appreciation for the ever changing world of black light.

We want to be your partner in maximizing your business by enhancing the visual experience of your customer.

I look forward to the dialogue.

Sincerely,

John Berardi
President/CEO