About Us > Leadership

Key Members Of The Wildfire Team...

	Laurence Friedman, Chairman & Founder These are exciting times at Wildfire. Since founding the company in 1989, our goal has and will always be to supply the entertainment community with the highest quality black light products and services available. We have and will always be on the cutting edge of the UV entertainment lighting market. With the applications growing daily for the Wildfire effect, we are committed to understanding your needs in your industry as it pertains to our product. Whether it is introducing you to ground breaking technology, creative innovations or just replacing a lamp, we are committed to being your most dependable partner, a partnership that will last into the future. Sincerely, Laurence Friedman Chairman & Founder

	John Berardi, President/CEO At Wildfire, our business is driven by our passion for creating the best black light effect possible and a simple philosophy – our best customer is an informed customer. With this website, you will be able to maximize our Wildfire effect for all of your applications. Along with our new resource manual and catalog - The Wildfire Report and The Blacklight Blaze, our quarterly newsletter, we aim to create an ongoing dialogue with you that will enable us to meet your creative needs and ensure that you achieve the maximum use of the Wildfire Effect. The Blacklight Blaze is the only newsletter devoted to the world of UV effects. Each issue contains information about new products, tips by our technical experts and recent successful applications using Wildfire products. We urge you to submit questions and ideas that will be addressed in future issues. Through these publications, we look forward to continually providing you with Illustrations of innovative applications and increasing your knowledge and appreciation for the ever changing world of black light. We want to be your partner in maximizing your business by enhancing the visual experience of your customer. I look forward to the dialogue. Sincerely, John Berardi President/CEO

	Jonathan Weisgal, VP Sales & Marketing As the newest member of the Wildfire team, I am extremely excited to get to know all our customers. In my role as vice president of sales and marketing it is essential for me to understand your needs as it relates to our WILDFIRE EFFECT. It is our goal to get involved in our customers projects as early as possible. We can be most effective if we are brought in during the developmental stage of a project not only to offer what our present capabilities are but also with an exchange of ideas, we can modify and improve in order to guarantee that you end up with the most advanced effect for your projects. Share your vision and present us with challenges. We will not let you down. Sincerely, Jonathan Weisgal VP Sales & Marketing