About Us > Leadership


Laurence Friedman, Chairman & Founder

These are exciting times at Wildfire. Since founding the company in 1989, our goal has and will always be to supply the entertainment community with the highest quality black light products and services available. We have and will always be on the cutting edge of the UV entertainment lighting market.

With the applications growing daily for the Wildfire effect, we are committed to understanding your needs in your industry as it pertains to our product.

Whether it is introducing you to ground breaking technology, creative innovations or just replacing a lamp, we are committed to being your most dependable partner, a partnership that will last into the future.


Laurence Friedman
Chairman & Founder


John Berardi, President/CEO

At Wildfire, our business is driven by 1) our passion for creating the best black light effect possible and 2) the simple recognition that– our best customer is an informed customer.

Using our website as a resource, you will be able to get the most out of the "Wildfire Effect". With "The Wildfire Report", our print catalog and how-to guide, and "The Blacklight Blaze", our online newsletter and blog, we aim to create an ongoing dialogue with you that will enable us to better serve your creative needs.

"The Blacklight Blaze" is the only publication (online or otherwise) devoted exclusively to the world of UV effects. Each new article reveals inside information about exciting new products, tips from our technical experts, and recent successful applications using Wildfire products. We urge you to submit questions and ideas, which we will address in future articles. You can also submit your art to newsletter@wildfirefx.com for a chance to be featured on the blog!

Through these publications, we look forward to continually providing you with Illustrations of innovative applications, and increasing your knowledge and appreciation for the ever-changing world of black light.

We want to be your partner in maximizing your business by enhancing your customer's visual experience.

I look forward to the dialogue.


John Berardi




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